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Trutex #bTRU2u launch day

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Trutex have launched an anti-bullying initiative for schools alongside The Diana Award and with ex Blue Peter presenter and broadcaster Katy Hill as parent ambassador.

We are working with schools across the UK to raise awareness of the complex issues at the heart of bullying. The initiative encourages children to become Anti-Bullying Ambassadors for their school and offers them unique training to tackle and approach to bullying, something that can effect nearly a third of all children*.

Earlier this year, over 100 children and staff members from Greater Manchester, Cheshire and Lancashire met at a Rochdale school to discuss bullying and receive the training from The Diana Award team to become Anti-Bullying Ambassadors for their school. The Diana Award is a charity legacy to Princess Diana’s belief that young people have the power to change their world and the partnership represents a significant commitment to helping the thousands of young people who access The Diana Award’s programmes every year.

launch day

As part of the partnership Trutex is also launching a hashtag #bTRU2u along with this website which will carry more information on the subject and will also be promoted by the our retail stockists across the UK.

Katy Hill, Trutex anti-bullying representative, gave an inspiring speech to the students, encouraging them to never be scared to be themselves. She went on to say: “As a parent I think today’s initiatives are essential in raising awareness around the subject of bullying. The work that The Diana Award is doing is ground breaking in terms of raising this issue with both pupils and teachers. I can’t think of another programme that empowers in such a positive way and addresses this problem that affects nearly one in three children in the UK.”

Matthew Easter, managing director Trutex said: “We’ve been making school uniforms for over 150 years and are very aware of the negative impact bullying can have. It is for this reason that we have decided to partner with The Diana Award and their significant commitment to helping students through training, mentoring and support programmes. Our newly launched anti-bullying initiative #bTRU2u will help further support anti-bullying in our schools and communities.”

launch day

The Diana Award is a charity legacy to Diana, Princess of Wales’ and believes that young people have the power to change the world. We are proud to have the enthusiastic support of HRH Prince William and HRH Prince Harry and their team at the Royal Charities Forum of The Duke and Duchess of Cambridge and Prince Harry. Our mission is to foster, develop and inspire positive change in the lives of young people.

*According to the Tellus 4 survey carried out by the department in the year 2009 to 2010, the number of children there are currently in UK schools that could be the subject of bullying is 28.8%.

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